Sky Sports is British Sky Broadcastings premier 24 hour sports news channel in England and Ireland. British Sky Broadcasting is actually a satellite pay TV company and along with Sky Sports it also has Sky Sports 1, 2, 3 and Xtra that exist like a Premium package above the basic Sky Sports. Since its inception in 1990, Sky Sports has played an extremely dominant role in commercializing British sport. This channel has additionally been instrumental in making a paradigm change in the organizational structure of sports broadcasting by being the first to support and encourage the Premier League to break away from the Football League in 1992.
Sky Sports began as The Sports Channel in March 1990 as Sky Television was lacking an exclusive sports channel initially Spessartnews. Sports programs were transmitted occasionally from this channel but rather than introducing a sports channel of their own, Sky Television made a decision to put money into Eurosport. Upon the launch of Sky Television in February 1989, Eurosport was marketed as one of its 4 channels.
British Sky Broadcasting and Sky Television declared a merger in the year 1990. Initially unveiled as British Sky Broadcasting, the Sports Channel was relabeled Sky Sports when it was eventually launched in April, 1991 on the SES Astra IB Satellite tv. Eurosport terminated its partnership with Sky Television upon the launch of Sky Sports but remained located on the SES Astra platform.
Sky Sports soon turned out to be one of the most successful channels in the Sky system. It was from September 1992, that Sky began selling Sky Sports like a subscription channel. After Sky Movies, this was the second channel in the Sky system that was encrypted via the Video Crypt system. Though Sky Sports started out by broadcasting sports including golf and rugby, it soon obtained the rights to air Italian and German League Football thereby improving its popularity base.
In 1992/93, together with the formation of the Premier League, Sky Sports became the most popular sports channel following the purchase of the exclusive broadcasting rights of Premier League Football in England and Ireland for a period of 5 years.
Sky Sports also operates Sky Sports news, the 24 hour sports news channel which was launched in 1998. The design of this news channel was overhauled during 2007. It was just in time with the football season. Though the main structure of presentation was preserved, the color displays on the information box, the ticker at the bottom of the screen and the breaking news ticker were changed Sportfanatick.Com. A new studio, new theme tune and new title sequences were additionally a part of the revamping. Nevertheless the broadcasting format continued to be at a 4:3 and did not get upgraded on the Widescreen 16:9 formats.
Till date Sky Sports is related more with football than with any other sports. It is perhaps because of this reason that this channel does have a tendency to experience some loss in viewership throughout the summers when no football is played.